{"id":6977,"date":"2025-06-10T05:46:22","date_gmt":"2025-06-10T05:46:22","guid":{"rendered":"https:\/\/marjonhoffman.com\/?page_id=6977"},"modified":"2025-06-28T06:56:26","modified_gmt":"2025-06-28T06:56:26","slug":"commercial-partners","status":"publish","type":"page","link":"https:\/\/marjonhoffman.com\/index.php\/commercial-partners\/","title":{"rendered":""},"content":{"rendered":"\n

McDonald\u2019s<\/h2>\n\n\n\n

McDonald\u2019s digital \u2018forbidden\u2019 book During the Dutch Children\u2019s Book Week, McDonald\u2019s Netherlands wanted to encourage more kids to read, and they turned to Marjon Hoffman to make this happen. That\u2019s how the idea was born to play with the fact that kids always want what they\u2019re not allowed to have. So Marjon wrote \u201cForbidden for Kids!\u201d<\/em>, a digital book with a face, full of quirky animations, that warned children not<\/em> to read it. So, of course\u2026 they did. As the kid\u2019s moved through the story, the book kept shifting genres: romantic, spooky, thrilling, dramatic, you name it. At the end, kids could choose which genre they liked best and instantly see a list of recommended books that matched their taste. This special digital reading experience was created in collaboration with the Dutch Foundation for the Promotion of Books (CPNB).<\/p>\n\n\n\n


Odido<\/h2>\n\n\n\n

Odido\u2019s \u201cPhone Booklet\u201d from the Netherlands\u2019 largest mobile provider. Kids are spending more time than ever on their smartphones, and as a result, reading among elementary school children is on the decline. In response to a new nationwide phone ban that took effect across all Dutch elementary schools in September 2024, Odido decided to take action. Partnering with bestselling children\u2019s author Marjon Hoffman, Odido launched The<\/em> Phone Booklet<\/em>, a clever little book that looks exactly like a smartphone and is written entirely in chat format. This free booklet, written by Hoffman (best known for the Floor Rules<\/em> series), was an instant hit. Elementary school teachers loved the creative concept and rushed to order it for their students. All 50,000 copies were gone within just two weeks. Odido\u2019s Phone Booklet was nominated and won three awards at the Netherlands\u2019 most prestigious advertising festival, and has been submitted for a Cannes Lions Copywriting Award.<\/p>\n\n\n\n

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Article SponsorReport about Odido’s Phone Booklet<\/a><\/strong><\/p>\n\n\n\n

Article cpnb news about Odido’s Phone Booklet<\/a><\/strong><\/p>\n\n\n\n

Unox<\/h2>\n\n\n\n

Anna’s Animal World is a storybook created by a classic Dutch sausage brand. But like many traditional meat brands, it realized the need to change, because eating too much meat just isn\u2019t what today\u2019s world is about anymore. That\u2019s why Unox released a special edition storybook about a young girl with a huge love for animals, so much so that she doesn\u2019t want to eat meat at all. There\u2019s just one problem: her dad is a butcher…<\/p>\n","protected":false},"excerpt":{"rendered":"

McDonald\u2019s McDonald\u2019s digital \u2018forbidden\u2019 book During the Dutch Children\u2019s Book Week, McDonald\u2019s Netherlands wanted to encourage more kids to read, and they turned to Marjon Hoffman to make this happen. That\u2019s how the idea was born to play with the fact that kids always want what they\u2019re not allowed to have. So Marjon wrote \u201cForbidden … <\/p>\n

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